Improved store layout: Planograms help retailers create an optimal store layout that maximises product visibility and accessibility.

Planograms offer several benefits to retailers, including: What are the benefits of using Planograms? Planograms can also be used to create seasonal displays, promotions, or new product launches.īy updating planograms regularly, retailers can keep their displays fresh and exciting, encouraging customers to return to the store and make more purchases.

Similarly, a planogram for a grocery store might place related products, such as chips and dips, on the same shelf. For example, a planogram for a beauty store might place lipsticks next to lip liners and glosses for easy cross-selling. Planograms also take into account product adjacency, or the relationship between products in the same category. Slow-moving products may be moved to less visible areas or removed entirely. They then use this information to create a planogram that places the best-selling products in the most visible and accessible areas of the store. A retailer analyses sales data, customer traffic patterns, and other key metrics to determine which products are most popular and which are selling slowly. Planograms are created based on data analysis and customer behaviour research. They are often used by retailers to create visual merchandising guidelines for their employees to follow, ensuring consistency across multiple store locations. Planograms can be created for an entire store, a section of a store, or even a single shelf.

Planograms are essential tools for retailers because they help ensure that products are presented in a way that maximises sales. Planograms can be as simple as a hand-drawn sketch or as complex as a computer-generated 3D model, depending on the retailer’s needs. It’s a diagram that illustrates the ideal placement of products within a store, considering factors such as product category, size, colour, price, and other relevant details. A planogram, also known as a plano, is a visual representation of how merchandise should be displayed on shelves, fixtures, or displays.

Retail visual planogram